Start With Why challenges us to identify the underlying purpose of why our businesses exist and use it to motivate employees and customers alike. Simon convincingly argues that a customer becomes loyal to a company when they merge part of their lifestyle or identity with why a company does business. While single transactions are often…
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[Book 11] Give and Take by Adam Grant
Give and Take categorizes how we interact with others into three buckets (givers, takers, and matchers) and explains how givers end up on both the top and the bottom of the success ladder. Givers build effective networks, earn trust and respect of colleagues by putting the group’s interest ahead of their own, and are better…
[Book 10] Four Thousand Weeks by Oliver Burkeman
Four Thousand Weeks provides a fresh and insightful perspective on your relationship with time by examining productivity, distractions, and being present. Oliver unpacks several curiosities about how we spend our time, such as why we easily get distracted when making difficult decisions and how a choice’s meaning is enhanced because it requires us to forego…
[Book 9] Flow by Mihaly Csikszentmihalyi
Flow brilliantly explains why we experience so much pleasure while overcoming challenges and why we’re often bored in our free time. Mihaly defines flow as a state of genuine satisfaction by being absorbed in an activity that matches intense focus with an equally challenging task. I found it fascinating that introducing structure (e.g., rules and…
[Book 8] The Innovator’s Dilemma by Clayton Christensen
The Innovator’s Dilemma is a must read for anyone in a business role who wants to understand how companies succeed and fail when it comes to innovation; simply put, this book has proven to be ahead of it’s time. Clayton eloquently explains how disruptive technology goes from raw, niche and unprofitable to overtake industries. Equally…
[Book 7] Switch by Chip Heath and Dan Heath
Switch provides stunning clarity, detail, and insight on a topic we all struggle with at times: how to make big changes. By dividing the mind into an emotional-led side “elephant” and rational-led side “rider”, Chip and Dan effectively describe how sound analysis and planning (the rider) can easily be overpowered by emotional resistance (the elephant).…
[Book 6] Build by Tony Fadell
Build is a phenomenal guide to creating an optimal culture and process to build word class products. Tony led the product development of the iPod and iPhone before founding the company that created the Nest Learning Thermostat but his advice is applicable to established companies and startups alike. He paints a vivid picture of how…
[Book 5] Stumbling on Happiness by Daniel Gilbert
Stumbling on Happiness brilliantly dissects our mind‘s inner workings with respect to remembering the past and predicting the future. Daniel convinced me that I experience numerous cognitive illusions – manifestations of thoughts that distort my perception of the past and present. He makes a compelling argument that a significant portion of our emotions and feelings…
[Book 4] Principles by Ray Dalio
Principles describes a foundational approach to continually learning as an adult by embracing helpful signals (such as pain and discomfort) that typically hinder us. While investment titans are often characterized as smug egomaniacs, Ray portrays the opposite, emphasizing the key to his success as routinely seeking others to teach him what is actually true rather…
[Book 3] Range by David Epstein
Range convincingly explains how the integration of diverse topics is a capability in which humans uniquely excel and shows where we can use AI‘s strengths to complement. David provides invaluable guidance on formulating an approach to study a broad range of topics. He also delves into the various pathways for evergreen learning, underscoring how we…